Don't complicate your life with web builders: Forget complex instructions, just create a portfolio

One of the greatest promises of modern technology is simplification. However, when it comes to creating an online presence for a small business or creator, the reality can be different. Traditional web builders – platforms like Wix, Squarespace, Webflow, or even WordPress with page builders – entice with endless possibilities, templates, and "drag-and-drop" features. But does true simplicity lie behind this promise?

For many small business owners and creators whose main priority isn't becoming a web designer, the answer might be surprising.

The paradox of web builders: Possibilities vs. Complexity

Web builders are often like Swiss Army knives – they can do many things, but finding the right tool and learning how to use it effectively can take time. You face challenges like:

• Analysis paralysis: Hundreds of templates, dozens of widgets, endless settings for colors, fonts, layouts... Where to start? What is really important?
• Hidden learning curve: Even though they appear simple, understanding the logic of layout, responsive design (how the page looks on mobile), and various settings requires time and often studying manuals or watching tutorials.
• The necessity of design decisions: A web builder gives you the tools, but you still have to make design decisions. If you don't have a knack for design, the result might not look professional.
• Too many features: Do you really need a blog, advanced SEO tools, animation effects, and integration with dozens of services when you just want to showcase your products in a nice catalog? Often, you pay for features you never use, and which also clutter the interface.

The result is often frustration, hours spent clicking instead of adding products, and a feeling that technology is more of an obstacle than a help.

The philosophy of ponukan: Radical simplicity

At ponukan, we decided to go a different route. Instead of trying to be a tool for everything, we focused on one thing and we do it perfectly simply: creating and managing a beautiful digital catalog.

How does this translate into ease of use?

• No unnecessary options: The ponukan interface is minimalist and targeted. You'll only find features directly related to creating your profile, adding products, and organizing them into catalogs.
• Intuitive process: The steps to add a product or create a catalog are designed to be logical and straightforward. We conducted numerous interviews with small business owners to understand their needs and design an interface they would understand immediately.
• Instructions? You don't need them: Our goal was to create a platform so intuitive that you won't have to look for manuals or watch videos. We want you to be able to log in and start working immediately. Of course, support is available, but we believe you won't need it for basic operation.
• Automated professional look: You don't have to be a designer. Ponukan ensures that your profile and catalogs look clean, modern, and professional on all devices (computer, tablet, mobile). You focus on the content – quality photos and descriptions.
• Speed: From registration to the first added product, it's a matter of minutes, not hours spent on setup.

Focusing on the essentials

Imagine the difference: instead of spending an hour choosing a template and another hour figuring out how to change the logo size, with Ponukan you can upload ten new products to your catalog in the same amount of time.

Web builders have their place for complex websites. But if your main goal is to quickly and easily create a professional digital catalog that you can easily share with customers, Ponukan is designed precisely for you. It frees you from the technical burden and allows you to focus on what's really important – your products and your customers.

Stop struggling with complicated tools.

Try ponukan for free and experience how liberating it is to have technology that serves you without needing instructions.